Advertisments

This Covergirl advertisement, found in People Magazine, uses celebrity Taylor Swift to help sell their product. Taylor has a very sensual look on her face. She is not outwardly smiling however she does not wear a straight face either. She is speaking with her eyes and relaxing her lips. Her hair is blowing in wind which helps to enhance the covergirl catch phrase, "easy breezy beautiful covergirl." The emotion Taylor is showing also helps to enhance the display of the product on her skin. She does not have a lot of eye makeup on and is not wearing any jewelry. Her clothing is also very neutral. All of these factors play a role in attracting more attention to the foundation on her skin, which is the product in which covergirl is advertising. The advertisement also uses a quote from Taylor Swift regarding her view on the product. She states, "why do I love clean? because it's sensitive to my skin!" This adds some credibility to the product if someone were questioning whether or not the product really would be a good choice for their sensitive skin.
The ad promotes a lifestyle that puts a heavy influence on beauty. It displays a rather simple image, but one where Taylor Swift looks simply beautiful. People who are interested in having perfect skin and like trying different types of makeup would be attracted to this advertisement and product. It definitely attracts a female audience because men would most likely have no interest in using foundation for their skin. It also attracts a rather young audience especially since Taylor Swift is a young celebrity who has a fairly young fan base. Aka my grandma would not really be fascinated by a product that Taylor Swift is used to advertise. The ad invites me to believe that if I use this product my skin will be as clear and flawless as Taylor Swift's.